Amstel Touts Heritage with Bike-Themed Engagements - Event Marketer

Amstel Touts Heritage with Bike-Themed Engagements

DB_Gold_Amstel_2009 Ex
Brand: AMSTEL
Agency: MIRRORBALL
Awards: EX AWARDS — BEST NIGHTLIFE MARKETING CAMPAIGN
Year: 2009
Last year Amstel Light re-launched its brand in the U.S. with a campaign that played up the spirit of Amsterdam using the slogan “One Dam Good Bier.” For one day the brand shut down traffic on Amsterdam…
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