Amex Pivots Toward a Streamlined Sponsorship - Event Marketer

Amex Pivots Toward a Streamlined Sponsorship

DB_American Express_2014 ETA
Brand: AMERICAN EXPRESS
Agency: HELLOWORLD MOMENTUM WORLDWIDE
Awards: EVENT TECHNOLOGY AWARDS — BEST USE OF RFID/NFC
Year: 2014
American Express has been a partner of U.S. Open Golf Championship since 2006. This year, the brand wanted to offer fans a deeper engagement with its brand through a wearable tech solution that allowed…
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