Abercrombie and Fitch's Visual djs Steal the Show - Event Marketer

Abercrombie and Fitch’s Visual djs Steal the Show

DB_Abercrombie_2014_ETA
Brand: ABERCROMBIE AND FITCH
Agency: CARAVENTS
Awards: EVENT TECHNOLOGY AWARDS — BEST OVERALL USE OF SOCIAL MEDIA (B-TO-C)
Year: 2014
Social media is a purely digital channel for some brands, but not for Abercrombie and Fitch, which saw an opportunity to take the power of social and bring it into the physical for its Rising Stars party. There,…
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