9Lives Drives Market Share with Cat Adoptions - Event Marketer

9Lives Drives Market Share with Cat Adoptions

DB_9Lives_2007 Ex
Brand: 9LIVES DEL MONTE
Agency: REDPEG MARKETING
Awards: EX AWARDS — BEST ACTIVATION OF A CAUSE SPONSORSHIP/COMMUNITY TIE-IN
Year: 2007
Facing soft sales, Del Monte’s 9Lives was determined to significantly grow its share of the dry cat food market in 2006 and ’07. Its objective? No less than a 10 percent spike. To do it, the company…
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