At Pepsi’s ‘X Factor’ Auditions, Fans Fuel Social
![](https://www.eventmarketer.com/wp-content/uploads/2015/10/DB_Pepsi-X_2012-Book-800x400.jpg)
Brand:
PEPSI
Agency:
PGW EXPERIENCE
Awards:
EX AWARDS — BEST ACTIVATION OF AN ENTERTAINMENT SPONSORSHIP
Year:
2012