Proximo Spirits Archives - Event Marketer

Proximo Spirits Archives - Event Marketer

August 9, 2017

Rum Drinkers Wrestle the ‘Kraken’ at Sampling Events

To raise brand awareness and support on-premise account placements, The Kraken Rum leveraged a sampling program that gave consumers a taste of its new 70 proof Dark Label spirit while wrangling a menacing black tentacle in an old-school arm wrestling game. Taking inspiration from the Kraken sea creature featured on its label, its initial launch...

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