John Deere Archives - Event Marketer
John Deere Hosts an Event Within an Event at L.E.A.D.
For its internal event for dealers and farmers, John Deere leveraged an intimate activation strategy in a big arena. The event featured a small structure inside the iWireless Center in Moline, Ill., modeled after a classic silo that inside served as the main stage area. Outside the silo structure, various booths and activations lined the...
John Deere Mall Campaign Gets Consumers Ready to Mow
Out to hype the new 100 Series lawn tractor and promote the overall brand, John Deere reached out to men aged 35 to 54 with a mall campaign that built hype and drove traffic to a series of ride-and-drive events at nearby Home Depot stores and Deere dealerships. “Traditional advertising is important, but once people...
John Deere Meeting Makes Earthwork a Spectacle
John Deere’s tractor fashion show garnered two nods. Here’s another look at the program: The highlight of the North American Divisions Meeting was a presentation chock full of high production value and glamour. On opening day more than 50 products were introduced through a dramatic fashion show that combined six projection zones, four tunnels, two...