Intel Archives - Event Marketer
Intel Leans on Extended Reality to Jazz up its Virtual Product Launch Event
Intel was set to introduce a new generation of processors and a new platform of premium laptops, but in the new world of COVID-19, how could the brand keep things feeling real? Its solution: a virtual launch event relying on videos shot in extended reality, or XR. The technology enabled Intel execs to appear in...
Intel makes it known of their role in the tech world
THE SETUP: To demonstrate Intel’s role in developing smart, data-powered experiences and technologies like autonomous driving and artificial intelligence, the brand staged a massive keynote at CES 2018 in Las Vegas featuring immersive demonstrations leveraging Intel technology—including the first U.S. flight of an Intel-powered flying car, the Volocopter. The event kicked off with a live...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Intel and Lady Gaga Perform Mind-Blowing Tech Feats
A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...