Bud Light Archives - Event Marketer

Bud Light Archives - Event Marketer

July 13, 2017

Bud Light Sponsorship Targets Hispanic Soccer Fans

Copa America is Latin America’s biggest soccer tournament, so when the competition headed to the United States for the first time in celebration of its 100th anniversary, Bud Light seized the opportunity to kick it with Hispanic beer drinkers. The brand’s Barra Centenario experience was a chance to position itself as the beer of choice...

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October 29, 2015

Bud Light Hosts Rock, Paper, Scissors Tournament

Yes, there really is an association dedicated to the, um, sport of Rock, Paper, Scissors. Looking to hit bars with something a little irreverent, Bud Light leveraged its sponsorship of the USA Rock Paper Scissors League with regional tournaments at on-premise accounts. From January through March, local bars held tournaments, inviting patrons to throw their...

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