Bacardi Archives - Event Marketer

Bacardi Archives - Event Marketer

July 31, 2017

Bacardi Leverages its Heritage in Art and Music

“No Commission: The Bronx” brought a fun, engaging music and art festival from Art Basel 2015 to the Big Apple in a big way. Curated by music producer Kasseem “Swizz Beatz” Dean, the event combined artwork from The Dean Collection, music and Bacardi in a cultural experience that drew more than 7,000 people. Ninety-eight percent...

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December 28, 2015

Bacardi Makes Noise at New York City Lounge

Bacardi B-Live was the bash all the cool kids wanted to attend summer 2009. Taking over venues in 23 cities, Bacardi treated consumers to a fully immersive branded club experience with music icons as well as emerging artists, including DJs Jazzy Jeff, Tiga and Steve Porter, who mixed beats on stage with a giant old...

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December 28, 2015

Bacardi Flavors Take Consumers Around the World

Imagine going around the world in one night without ever leaving town, and instead of a suitcase in your hand you get to carry a tasty Bacardi cocktail. That’s the experience Bacardi served up—along with a Bacardi Flavor Bar and some pretty juicy drinks—to generate buzz for Bacardi Flavored Rum among African-American male consumers, ages...

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December 15, 2015

Bacardi’s On-Premise Tour Ends at Music Events

To recruit more male rum drinkers ages 21-24, and connect its brand to the music and entertainment scene, Bacardi this fall launched the Untameable Tour, a program that started in bars and ended at epic music destinations like Lollapalooza and TomorrowWorld—with a heavy pour of digital extensions in between. During three-hour bar takeovers across the...

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October 27, 2015

Bacardi Lets Consumers Cast ‘Likes’ for Experiences

The event industry has a case of “experiential crowdsourcing” fever. For as long as most marketers can remember, all of the decisions about what a campaign would look like, where it would go and what consumers would experience were made in a conference room. But to keep pace with today’s empowered consumers who are increasingly...

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