Experience Design Awards Archives - Page 4 of 19 - Event Marketer
Canadian Museum Makes Human Rights Concept Tangible
Visitors to the 47,000-square-foot Canadian Museum for Human Rights travel through multiple galleries via a series of ramps that connect the exhibits into one seamless narrative. The exhibition was designed to transform the abstract concept of human rights into a tangible educational experience. Visitors first encounter the What Are Human Rights? gallery, an introduction to...
Hershey’s World Offers Larger than Life Furnishings
The two-story Hershey’s Chocolate World experience envelopes consumers in the brand’s 800-plus candy offerings, including entering the store through a six-story Hershey Bar. Inside, visitors can create customized candy mixes, star in their own Reese’s ad and view an 800-pound chocolate replica of the Statue of Liberty. An array of LED-illuminated 15-foot tall Hershey’s Kisses...
Bud Light Erects a Patio Made for Social Sharing
Inside the San Francisco 49ers new home at Levi’s Stadium, Bud Light erected a patio that amplifies the fan experience without taking away from the game. Built for social sharing, the patio features a digital wall collage of 10 screens displaying social media feeds. At the heart of the space, the Party Pit offers exclusive...
Jack Daniel’s Builds a New-Era Bottle Shop
As the world’s best-selling whiskey brand, Jack Daniel’s knows a thing or two about marketing, evidenced by the recent boom in popularity of its Tennessee distillery. Nevertheless, time spent by consumers inside the site’s visitor center before or after a tour was in need of improvement. Enter: the White Rabbit Bottle Shop. In order to...