Awards: Experience Design Awards

THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated […]

WHY THE JUDGES LOVE IT: At its 18,000-person One Week and Global Hackathon event, Microsoft employees explore Microsoft products and business objectives for the year ahead. A standout experience this year was The Expo, a 20-foot by 20-foot by 20-foot outdoor triangular structure with an architectural entrance and colorful awning strips. Underneath the “tent” were […]

THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces, […]

Young fans are the future of every successful sports franchise and this Discovery Center makes the science of sports cool (literally). Its central feature, located on a custom ice-textured floor, is a replica of a Zamboni with a monitor inset that plays time-lapse video of the ice making process. Interactive games allow visitors to take […]

Visitors are immediately immersed into Canada’s immigration story through a visual motif that starts as a monochromatic palette then becomes a vibrant mosaic pattern by the end. Highlights include a tree recreation with an 18-foot canopy of foliage and a colonist train car that visitors sit in while listening to oral histories of real immigrants. […]