Best use of media a/v Archives - Event Marketer

Best use of media a/v Archives - Event Marketer

March 9, 2016

Avaya Summit Features Intricate Visual Display

At its invitation-only sales leader summit, Avaya aimed to create an immersive space that provided all attendees with a clear line of sight to its visual display of large-format video and graphics. The result was a multi-faceted visual canvas with a custom curved widescreen projection field, along with two outboard projection screens with 21-foot LED...

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March 9, 2016

Vornado Invites Ad Buyers to Co-create Film Content

Vornado Realty Trust hoped to attract advertisers when it brought its colossal 4K screen to Times Square. Transforming the screen into an interactive artistic platform, Vornado invited media buyers to participate in the co-creation of content by using tablets to combine a series of visual and audio elements into their own personal film. The brand...

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March 9, 2016

Amex Wows Tennis Fans with Water Wall Projections

American Express has been a sponsor of the U.S. Open for more than 20 years, and with a reputation for incorporating cutting edge technology into every activation, the brand had a lot to live up to at this year’s tournament—and it delivered. In an effort to push the boundaries of technology and bring its cardmembers...

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December 1, 2015

Cisco’s Live Grid Relates to Internet Of Everything Story

At its flagship conference, Cisco wanted to bring its new Internet of Everything messaging to life at Cisco Live!. It did so with a wide collection of monitors and interactive surfaces. But the shining star of the experience was a 4,000-square-foot angled canopy grid display towering over attendees’ heads. The interactive grid featured changing images...

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December 1, 2015

LG Art Of The Pixel Showcases New Media Art Content

The LG Art of the Pixel competition showcased new media art. In true form, the brand’s awards gala featured the finalists’ work displayed on “digital canvases”—LG TVs—in a gallery inside massive Gotham Hall in New York City. LG took the theme a step further and used 7,200 square feet of the venue’s walls as a...

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