Best outdoor environment Archives - Event Marketer
“The Good Place” takes immersion a step farther at Comic Con
THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...
Infiniti Lounge Offers a 360-Degree Experience
Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC...
HGTV’s Super Bowl Space Draws Millennial Influencers
HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side...
Epson Makes a Splash with 17,000-Gallon Swim Tank
What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National...