Best outdoor environment Archives - Event Marketer

Best outdoor environment Archives - Event Marketer

February 29, 2016

Infiniti Lounge Offers a 360-Degree Experience

Infiniti’s Hospitality Lounge during the annual Pebble Beach, CA, event celebrating the automobile offered a 360-degree experience with ocean views, test drives on the beach and a showcase of Infiniti luxury vehicles. The temporary structure felt permanent atop its 100-foot by 100-foot footprint, and featured a custom glass wall, pergola-covered seating areas, a hidden HVAC...

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February 29, 2016

HGTV’s Super Bowl Space Draws Millennial Influencers

HGTV’s Super Lodge in Glendale, AZ, during Super Bowl XLIX offered Millennial influencers a playground of intimate experiences with music and network stars. The wood and steel structure had pendant lighting and elongated Edison bulbs for an industrial feel, a mix of rustic woods and modern accents. Multi-level, the structure had bridge decks connecting side...

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February 29, 2016

Epson Makes a Splash with 17,000-Gallon Swim Tank

What’s it like to swim in ink? That was the eye-catching concept Epson leveraged to support the launch of its new inkjet printer, Epson EcoTank. And true to the product’s name, the brand activated a 17,000-gallon seamless acrylic swim tank in Times Square Plaza in New York City that played host to the U.S. National...

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December 1, 2015

JLG Industries Builds an Outdoor Environment in Vegas

The JLG Industries’ exhibit encompassed 20,000-square-feet of space in the Gold Lot at the Las Vegas Convention Center, leaving room for an outdoor display of the brand’s new equipment—14 truck-mounted and self-propelled work platforms, booms and telehandlers. The exhibit’s two-story aluminum and glass modular structure had areas for education and interaction, meetings, food service, a...

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December 1, 2015

Heineken Ibiza Final Serves Up the Ultimate Beach Party

Heineken promoted its sponsorship of the UEFA Champions League, the league Final, and the opening of the Ibiza, Spain, party season by transforming an empty bay area into a custom Heineken Bay. It was the ultimate beach party around the world’s first Floating Star Bar—an approximately 1,000-square-foot star-shaped bar floating in the Mediterranean. Whenever guests...

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