Best Olympics Activation Archives - Event Marketer
U.S. Olympic Committee Targets Next-Generation Fans
It’s easy to capture the essence of Olympic sports, but the United States Olympic Committee (USOC) for its 15-month, multi-market Road to Rio tour captured the spirit of both Brazil and of Olympic sports, through in-person and online experiences. With a target audience of families and kids, the USOC’s tour helped engage a new generation...
Coke Marks the Olympics With Teen-Centric Activities
For Coca-Cola, the Olympics are like an old friendship—an 88-year-old one. But despite the historic age of the Games and its partnership, Coke wanted to make sure that its sponsorship program and the Games were relevant to teens and millennials, too. The resulting #ThatsGold global marketing campaign that spanned the Olympic Torch Relay to the...