Best mobile marketing program Archives - Event Marketer
Millennials get the nostalgic they want with the Wholly Guacamole Mobile Marketing Tour
Millennials love themselves a good nostalgic experience, but there’s something they might love even more: avocados. Combine the good old days with the trendy fruit and, Wholly Guacamole! You’ve got a recipe for engaging the notoriously fickle demographic. That was the strategy behind Wholly Guacamole’s Guaclandia Tour, a mobile program designed to promote the brand’s...
Netflix ‘killed’ the game with their mobile marketing with their show “Santa Clarita Diet”
California fad diets are rampant, so to promote the second season of its series “Santa Clarita Diet,” which follows the story of an undead woman who adopts cannibalism, Netflix put a playful spin on the concept to draw in new viewers and rev up loyal fans. Building on the success of the show’s first season...
Intel “flips the classroom” with their VR mobile marketing tour
Now more than ever, careers in science, technology, engineering and math are booming, with employment in STEM fields expected to grow 13 percent by 2027 in the U.S. So when Intel discovered that most U.S. classrooms don’t have the resources necessary to prepare students for the workforce of the future, it conjured up a mobile...
Deep Eddy Drives Trial with a Retro Sampling Tour
Deep Eddy Vodka is a small batch product out of Austin with a highly discerning audience. When it set out to drive trial and awareness of its product across different regions of the U.S., it needed a mobile experience it could activate at events that aligned with the brand’s signature style. And the Dive In...