Best event/environment (consumer) Archives - Event Marketer

Best event/environment (consumer) Archives - Event Marketer

July 11, 2017

Jägermeister’s Treehouse Activation Lures Music Fans

There’s no better way to visually communicate Jägermeister than through antlers, which is exactly what the liquor brand brought to life at electronic dance music festivals across the country—a new music genre for the brand. The Haus 56 activation was a two-story “treehouse” that paid homage to Jägermeister’s heritage and 56 ingredients used to make...

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July 11, 2017

Google Mesmerizes Festivalgoers With a ‘Music Block’

Google Play Music has not always been as well known in the music streaming space as Spotify and Pandora. But its offering is quite different. With this in mind, and the desire to increase market share, Google Play Music went after millennial festivalgoers with a cube activation called Google Play Music Block at Panorama Festival...

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July 11, 2017

Gatorade Powers its ‘Fuel Lab’ With Customization

Gatorade is known for its bright colors, crisp flavor names and electrolyte-rich formula, the perfect thirst quenching beverage for physical exercise, and if we’re being honest… hangovers. But Gatorade has reframed its brand, looking to be known for its sports “fuel” rather than sports “drinks.” It launched a six-city Gatorade Fuel Lab tour to introduce...

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August 23, 2016

Hulu Recreates the Iconic ‘Seinfeld’ Apartment

It’s been 15 years since “Seinfeld” ended its nine-year run, so when Hulu earned the rights to stream the TV cult classic it wanted to swiftly transport fans back into the heart of the series: Jerry’s apartment. The Seinfeld Apartment, a re-creation of the iconic domicile, was all about attendee-led storytelling with items they could...

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August 23, 2016

HGTV Invites Country Music Fans into its ‘Home

The CMA Festival in Nashville is a massive event that draws 80,000 country music fans for a star-studded concert, activations and other fan experiences. HGTV set out to give its country music-loving viewers something more intimate with its HGTV Lodge, an activation designed to connect fans with their favorite artists in a sleek but rustic...

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