Best event-related website or portal Archives - Page 2 of 2 - Event Marketer

Cadillac Reaps the Benefits of Customization

Cadillac marketers know the importance of personalized experiences, and that knowledge extends to the automaker’s online presence. Cadillac gave its current owners and owners of competing vehicles a highly personal live and on- line experience that began with the Event Portal as a key touch point. Once an invited participant decided to take part in...

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Online Reality Show Helps Ford Focus Accelerate Sales

Ford had some big-time objectives for the introduction of the new Focus—namely, making the car one of the most in-demand vehicles in the compact segment by the time it launched. In order to meet that goal, Ford launched the Focus Rally. Six two-person teams would drive across the U.S., completing a series of challenges, all...

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