Best consumer event exhibit/environment Archives - Event Marketer
How Bumble Took its Platform Offline with a Pop-up Space for Networking
WHY THE JUDGES LOVE IT: The Bumble app helps people date, make friends and network, and for three months the Bumble Hive L.A. pop-up offered a functional and fashionable space to meet live. Among design highlights (that Architectural Digest covered, mind you): Gleaming yellow colors, backlit mirrors, chandeliers, plush seating and a hexagonal hive pattern...
Nike Builds a Futuristic Workout Facility for ‘Just Do it’ Campaign’s 30th Anniversary
WHY THE JUDGES LOVE IT: Nike marked the 30th anniversary of its iconic Just Do It campaign with Just Do It HQ, a 21,582-square-foot futuristic facility in Hollywood that offered indoor-outdoor gyms, locker rooms, a media studio, a recovery center complete with cryotherapy, infrared light therapy, massage, NormaTec compression boots and electromagnetic pulse therapy. And…...
Consumers Play Characters in HBO’s Immersive “Westworld” Experience
THE SETUP: More people tuned in to the “Westworld” series premiere than any other series in HBO’s history. But with a 16-month hiatus between seasons, HBO needed to reignite and excite the fan base in the lead up to season two. What better place to light a fire among its fandom than SXSW? HBO recreated...
Wizards of the Coast Brings ‘Zendikar’ Game to Life
The “Magic: The Gathering” card game came to life at PAX 2015 through installations illustrating the game’s Zendikar world at the Washington State Convention Center. Outside, a 25-foot Eldrazi monster (sculpted foam on steel armature) “burst” from the glass façade, its tentacles stretching across the sidewalk “crushing” a police car. That lured attendees inside to...