Best activation of a cause sponsorship/community tie-in Archives - Page 5 of 8 - Event Marketer
Lowe’s Promotes Home Safety with Educational Tour
Lowe’s largest corporate marketing initiative, its home-grown Home Safety Council charity, has been mobile for five years now, growing bigger and better annually with a super-relevant tour focused on teaching kids how to help parents make homes safe. Two sets of trucks staffed by four safety experts unfold into 1,200-sq.-ft. “houses” featuring true-to-life living spaces...
Buena Vista Fashion Show Benefits St. Jude Hospital
Looking to generate awareness and interest in the DVD release of Miramax’s Oscar-winning Chicago, Paradigm Shift took a quick time-out from its usual unusual press events to spin a charity fashion show that was as much about the community as it was about the movie. Buena Vista recruited the St. Jude Children’s Research Hospital as...
State Farm Honors Teacher at its Football Bayou Classic
The annual football game between African-American schools Southern University and Grambling State University has become one of the jewels inside the State Farm portfolio. The insurance giant uses the game as part of a larger push to connect with African-American college students. More than 500 Farm agents volunteer down in Louisiana as State Farm implements...
Washington Mutual Hosts a Giant Barbeque for Teachers
WaMu set up the world’s largest barbeque in Chicago to herald the bank’s entry into the Windy City. As has proven successful elsewhere, the company focused on recognizing teachers as one of the anchors of the community. Teachers, after all, have ties to students, who have ties to parents, and so on. The objective? Announce the...