Sonia Andresson-Nolasco, Author at Event Marketer - Page 8 of 34

Author archive for Sonia Andresson-Nolasco

February 22, 2012

EM Interview: Maryellen Zarakas-svp, Warner Bros.

Last fall, Warner Bros. paired up its animated Scooby-Doo character with Dog Whisperer Cesar Millan to generate awareness for The National Family Pack Walk on Oct. 30 at Lake Balboa Park, Van Nuys, CA. The event offered attendees a day of family-friendly games, training and education on how to enhance the relationship between owners and...

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February 15, 2012

History Brings the Swamp to the City

Since History (formerly known as The History Channel) couldn’t take New Yorkers to a swamp in Louisiana, the network instead brought the swamp to life at New York City’s Chelsea Market to promote the third season of its series, “Swamp People.” The Swamp in the City activation converted a 5,600-square-foot space into a swamp filled...

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February 9, 2012

Lipton’s Force Tour Engages Millennials

On Jan. 27 in Los Angeles, tea brand Lipton Brisk launched the Brisk Star Wars Road Tour in conjunction with digital and TV efforts to drive consumers to to download its Brisksaber app, which allows consumers to use their fingers as light sabers in a battle between the light and dark sides. Consumers can...

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February 3, 2012

Eastbay’s Tour Connects with Athletes

On Jan. 8, Eastbay, an online and catalog retailer of athletic shoes, apparel and equipment, kicked off the 2012 leg of its Where Athletes Are Tour in a 70-foot semi-trailer traveling to schools and tournaments in Illinois and Wisconsin. The interactive retail space targets athletes of all ages, including athletic directors, coaches and parents of...

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January 24, 2012

New Amsterdam Vodka Goes Old School for Millennials

On Jan. 20, vodka brand New Amsterdam kicked off its old school barbershop experience targeting millennial males at the opening night party at the Slamdance Film Festival in Park City, Utah. The 10-foot by 20-foot experience features a dark wood bar, shaving stations and a shoe shine chair. It will be traveling to various markets...

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