Sonia Andresson-Nolasco, Author at Event Marketer - Page 7 of 34

Author archive for Sonia Andresson-Nolasco

March 6, 2012

Blue Cross Blue Shield Creates Garden Oasis

Health insurance company Blue Cross and Blue Shield of Florida returned to the Food Network South Beach Wine & Food Festival in Miami (Feb. 23 to 29) this year as a title sponsor of the SOBE Fun and Fit area where it encouraged families to pursue a healthy lifestyle through activities that focused on a...

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March 5, 2012

Schick’s Razor Sharp Strategy with Katy Perry

Been to any good concerts lately? How about a concert with a killer brand sponsorship program that made a meaningful connection with you before, during and after the live event? Concert tour promotions are a staple in the brand marketer’s bag of tricks, but the engagement model is getting a much-needed overhaul as marketers and...

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March 5, 2012

EM Interview: Moving with Music

Jerry Preyss Vice President of Global Innovation and Brand Marketing Hertz Campaign: Moving with Music Hobby: Writes country-western song lyrics for fun

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March 5, 2012

Lance Deploys Grassroots Fun and Facebook App

To promote its Toast-Chee Homepacks in cities where it sees potential for growth, sandwich cracker brand Snyder Lance is deploying grassroots activations at local events and retailers that include a push to Facebook. On Feb. 4, its Snack Patrol Street Team handed out samples and coupons from its Snack Patrol vehicle at the Winter Carnival...

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February 24, 2012

Ballast Nedam Energizes 4,000 Employees

It’s not easy to teach old dogs new tricks, but at 135-year-old construction company Ballast Nedam, they were willing students. The Netherlands-based company has been making a transition over the past five years from being solely a contractor to a company that is responsible for the complete construction process with an emphasis on sustainable innovation.

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