Author archive for Sonia Andresson-Nolasco
Blue Cross Blue Shield Creates Garden Oasis
Health insurance company Blue Cross and Blue Shield of Florida returned to the Food Network South Beach Wine & Food Festival in Miami (Feb. 23 to 29) this year as a title sponsor of the SOBE Fun and Fit area where it encouraged families to pursue a healthy lifestyle through activities that focused on a...
Schick’s Razor Sharp Strategy with Katy Perry
Been to any good concerts lately? How about a concert with a killer brand sponsorship program that made a meaningful connection with you before, during and after the live event? Concert tour promotions are a staple in the brand marketer’s bag of tricks, but the engagement model is getting a much-needed overhaul as marketers and...
EM Interview: Moving with Music
Jerry Preyss Vice President of Global Innovation and Brand Marketing Hertz Campaign: Moving with Music Hobby: Writes country-western song lyrics for fun
Lance Deploys Grassroots Fun and Facebook App
To promote its Toast-Chee Homepacks in cities where it sees potential for growth, sandwich cracker brand Snyder Lance is deploying grassroots activations at local events and retailers that include a push to Facebook. On Feb. 4, its Snack Patrol Street Team handed out samples and coupons from its Snack Patrol vehicle at the Winter Carnival...