Sonia Andresson-Nolasco, Author at Event Marketer - Page 29 of 34

Author archive for Sonia Andresson-Nolasco

January 28, 2010

Product of Green

Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as an agent of change and strives to achieve a triple bottom line (economic environmental and social) when doing business. To bring its mission and vision to life Method took over raw retail spaces in three trendy cities for its Detox...

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January 28, 2010

An Eco-focused Event Industry Roundtable

Green means many things to many different people. For some it’s a mission; for others a mantra. Whichever shade of green your event department is adopting eco is something that will impact the entire industry. We convened a roundtable to discuss and the topline appears here.Brands: Glenda Brungardt Trade Show and Event Manager Hewlett-PackardKimberley Gardiner...

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January 28, 2010

Pepsi Rebrand Takes Event Savvy

LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks of consumer outcry the brand dumped the new look and went back to the original carton that featured the iconic orange with the straw in it.

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January 28, 2010

Marketing to the Digital Mom

Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report...

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January 28, 2010

Playing It Safe at Spring Break

They’re opinionated they’re socially connected and they’re on the cusp of gaining a ton of new purchasing power (just as soon as they graduate from college). It’s no surprise then that marketers go out of their way to provide memorable experiences each year at spring break where thousands of these influential young adults congregate. But...

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