Author archive for Sonia Andresson-Nolasco
Product of Green
Eco-friendly home and personal care product maker Method like most eco-friendly brands views itself as an agent of change and strives to achieve a triple bottom line (economic environmental and social) when doing business. To bring its mission and vision to life Method took over raw retail spaces in three trendy cities for its Detox...
An Eco-focused Event Industry Roundtable
Green means many things to many different people. For some it’s a mission; for others a mantra. Whichever shade of green your event department is adopting eco is something that will impact the entire industry. We convened a roundtable to discuss and the topline appears here.Brands: Glenda Brungardt Trade Show and Event Manager Hewlett-PackardKimberley Gardiner...
Pepsi Rebrand Takes Event Savvy
LAUNCHING BRANDS IS TOUGH. Changing brands especially beloved 100-year-old-brands is even tougher. Witness the recent debacle that unfolded when Tropicana redesigned its orange juice packaging. After weeks of consumer outcry the brand dumped the new look and went back to the original carton that featured the iconic orange with the straw in it.
Marketing to the Digital Mom
Today’s digital moms are anything but out of touch. They’re tech savvy widely informed by their peers and spending more time on blogs and social networks than ever before. A recent report by Razorfish and CafeMom revealed that 65 percent of moms use social networking websites like Facebook and MySpace. And according to the report...