Author archive for Sonia Andresson-Nolasco
Animal Planet Unleashes Piranhas to Promote Show
To promote the April 25 second season premiere of “River Monsters,” Animal Planet unleashed five tricked out smart cars made to look like a swimming school of piranhas on the streets of New York City. From April 21 to 24, street teams—five drivers and five “monster anglers”—wearing branded fishing vests intercepted consumers to hand out...
M&Ms and Ben & Jerry’s Take Trucks to the Next Level
Want to keep your mobile tour fresh but don’t have the cash for a refurb? How about focusing on the area outside the 18-wheeler? Exterior event structures like tents, awnings, furniture and inflatable domes, and other interactive add-ons like rock-climbing walls can create a more spacious and fun environment around a vehicle that can revamp...
Ford Seeks Stylish Individuals in Fiesta Event
Ford this month hosted a casting call on the campus of Howard University in Washington, D.C. to find five stylish consumers to appear in national ads for its 2011 Fiesta automobile. The effort, called Inspired by Color, targeted young, urban, fashion-conscious African-Americans to represent the car, which comes in colors like Lime Squeeze, Bright Magenta,...
Sampling 2.0
Sampling events are taking on a new level of sophistication. What were once trial-sized giveaway blitzes at major commuter hubs have become longer, more meaningful consumer interactions designed to generate positive word of mouth that can extend well beyond the bounds of the one-time event. Of course, there’s no better way to spread the word...