Sonia Andresson-Nolasco

To help fight childhood hunger in America during the summer months when children aren’t as likely to receive free school lunches, the Arby’s Foundation set out on its Hungry for Happiness Tour in June to distribute Arby’s Kids Meals at local organizations, educate families about summer meals programs in their communities and treat them to carnival-style activities. The tour, which is partnering with local Boys & Girls Clubs in 15 cities through August, is traveling in a fire truck red Arby’s branded truck that serves as the backdrop to the events.

This summer, Tony’s Pizza is connecting to families in the Midwest through its Behold the Power of the Square five-city tour that is bringing parents and kids fun carnival-style games to promote the brand’s new square-shaped pizza. The tour kicked off on June 8 in Memphis, TN, and wraps up in Omaha, NE, June 30. It’s visiting local grocery stores, farmers’ markets and high-traffic areas. At each stop families are treated to two games: Roll the Pepperoni Dice and Square Pizza Box Toss.

People promoted its “World’s Most Beautiful Woman” issue by creating The People Make Me a Star Beauty Tour that pampered its female readers with a makeover and then put them on a mock cover of the magazine.

To increase awareness for its FiOS internet, phone and TV service, Verizon created the four-week (April 20-22) Speed of Life events that traveled to three beaches in Southern California with street team activations and mobile mapped projections.

Experiential marketing plays a big role in what History vp Chris Meador does to promote the many shows he handles at the network. Last spring, for example, he put a Cajun food-themed “Taste of the Bayou” truck on the streets of Manhattan to drive tune-in for the second season of “Swamp People,” a series that explores the heritage of the Cajun community.