Author archive for Sandra O’Loughlin
OREO Throws Itself a 100th Birthday
OREO, the iconic chocolate sandwich cookie with the creamy filling sold by Kraft Foods, on March 6 celebrated its 100th birthday with surprise parties in seven U.S. cities, including a flagship event in Los Angeles where country music group Lady Antebellum performed several songs including, of course, “Happy Birthday.” Additional parties were held in other...
Kraft Promotes belVita Breakfast Biscuits
In one of the largest giveaways in Kraft Foods history, Kraft through May will distribute more than 16 million free samples of belVita Breakfast Biscuits. The sweet, crunchy biscuits, which hit retail shelves on Feb. 6, are a new breakfast category for the company in the U.S., but have been sold in Europe for decades.
LEGO Unleashes 300 Brand Ambassadors
To support the launch of its HEROICA board game platform, LEGO this past October unleashed 300 brand ambassadors simultaneously to 300 locations where kids often gather on a Saturday afternoon—Toys”R”Us. The goal was to raise awareness and get LEGO’s target of six- to 12-year-old boys to play the game, which hit retail shelves in June,...
Sundance Channel HQ Offers Exclusives at Festival
Sundance Channel from January 20 to 27 rolled out its largest multimedia experience to date at the 2012 Sundance Film Festival in Park City, Utah. Dubbed “Sundance Channel HQ,” the experience offered on-air, on-site and online activities for festival attendees and at-home fans.