Sandra O’Loughlin, Author at Event Marketer - Page 80 of 108

Author archive for Sandra O’Loughlin

March 2, 2012

LEGO Unleashes 300 Brand Ambassadors

To support the launch of its HEROICA board game platform, LEGO this past October unleashed 300 brand ambassadors simultaneously to 300 locations where kids often gather on a Saturday afternoon—Toys”R”Us. The goal was to raise awareness and get LEGO’s target of six- to 12-year-old boys to play the game, which hit retail shelves in June,...

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March 2, 2012

Sundance Channel HQ Offers Exclusives at Festival

Sundance Channel from January 20 to 27 rolled out its largest multimedia experience to date at the 2012 Sundance Film Festival in Park City, Utah. Dubbed “Sundance Channel HQ,” the experience offered on-air, on-site and online activities for festival attendees and at-home fans.

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February 23, 2012

Grand Marnier ‘Lifts Spirits’ with On-Premise

Grand Marnier in February launched an on-premise sampling event and sweepstakes to raise awareness and encourage trial of its brand. The program runs through the end of March. Sampling events, which launched in February, are taking place in restaurants and bars in major cities and college towns where on-premise brand ambassadors, dubbed “The Reds” for...

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February 22, 2012

Chase Develops a Social Platform Around ‘Giving Awards’

It’s a balmy early December evening in downtown Los Angeles. On the plaza outside the Dorothy Chandler Pavilion tree branches are strung with white lights, the red carpet has been rolled out and a crowd has gathered to watch celebrities stroll along the step-and-repeat before a gaggle of photographers. The flash of their cameras, the...

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February 14, 2012

Oxygen’s Beauty Bar Offers ‘Jersey Couture’

To raise awareness for the second season of its reality series “Jersey Couture,” Oxygen Media earlier this month activated a pop-up beauty salon in New York City’s NOHO neighborhood. The show, which premiered on Feb. 7, follows visitors to New Jersey dress shop Diane & Company where sisters Kimberly and Christina and their mom Diane...

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