Sandra O’Loughlin, Author at Event Marketer - Page 80 of 113

Author archive for Sandra O’Loughlin

June 1, 2012

Brands Set Sail For Volvo Ocean Race

The Volvo Ocean Race is all about the speed and spectacle of sailing on the wide-open seas. PUMA, which is sponsoring a yacht called Mar Mostro (it means “monster of the sea” in Italian), brings that excitement on shore with its bright red retail store and roof-top lounge in the race village, a hub of...

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May 29, 2012

Torani Transforms Its Trade Outreach Program

It isn’t often that a b-to-b tour gives rise to one that connects with consumers, too. As a matter of fact, it’s quite unusual, says Julie Garlikov, vp-marketing at Torani, the Italian coffee syrup brand. But that’s exactly what happened last year when Torani took to the road with its bottles, cups and blenders, hitting...

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May 23, 2012

ION Targets Buyers with Pop-Up Mailroom

As part of a strategy to reinforce its “ION Delivers” campaign, the network erected a pop-up mobile mailroom during TV’s Upfront Week 2012 on the streets of New York City outside of advertising agency offices.

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May 18, 2012

Nestle Creates Interactive Fountain

On May 3, Nestle unveiled an interactive water fountain at The Grove, an upscale mall in Los Angeles, to promote the southern California launch of resource 100% natural spring water. Resource, which contains naturally occurring electrolytes, is sustainably sourced and comes in a 50 percent recycled plastic bottle.

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May 16, 2012

Samsung Demos ‘Genome Project’ in Times Square

As part of the U.S. Olympic Committee’s Road to London celebration, which was presented by Hilton HHonors and took place in New York City’s Times Square on April 18, Olympic sponsors including Samsung, Hilton HHonors and Chobani engaged fans in interactive experiences to promote the games and the athletes. The day marked the 100-day countdown...

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