Author archive for Sandra O’Loughlin
The Quiet Side of Sponsorship
Event sponsorship can be a large opportunity for brands to connect with attendees via contests, prize wheels and photo ops. But every so often, sponsors take a more behind-the-scenes approach that entails primarily financial support rather than glitzy activations. Take Baltimore’s recent Star-Spangled Sailabration, which took place earlier this summer and commemorated the bicentennial of...
Amex Aces US Open Experience
As if the world-class tennis weren’t enough, American Express took it up a notch at this year’s US Open with a 20,000-square-foot interactive Fan Experience designed to showcase its services and enhance the action on and off the courts. This marks the credit card company’s 19th year as a U.S. Open sponsor. The two-week tennis...
Hush Puppies Goes Off the Leash
Hush Puppies in August kicked off a six-week Off the Leash mobile tour that is taking its fall 2012 footwear collection—and its iconic basset hound mascot—to retailers, universities and music festivals throughout the Southeast. The effort marks the first mobile tour for the 54-year-old footwear brand, which is sold in more than 160 countries, as...
NFL Takes on City’s Retail Row
The NFL last week got New York City retailers and fans to show their team spirit with a Back to Football shopping event held along 34th Street’s retail row. Storefronts showcased NFL apparel and other products and consumers, who were encouraged to wear NFL-licensed gear, participated in activities including the New Era Scavenger Hunt, player...