Sandra O’Loughlin, Author at Event Marketer - Page 80 of 117

Author archive for Sandra O’Loughlin

September 26, 2012

Amex Aces US Open Experience

As if the world-class tennis weren’t enough, American Express took it up a notch at this year’s US Open with a 20,000-square-foot interactive Fan Experience designed to showcase its services and enhance the action on and off the courts. This marks the credit card company’s 19th year as a U.S. Open sponsor. The two-week tennis...

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September 20, 2012

Hush Puppies Goes Off the Leash

Hush Puppies in August kicked off a six-week Off the Leash mobile tour that is taking its fall 2012 footwear collection—and its iconic basset hound mascot—to retailers, universities and music festivals throughout the Southeast. The effort marks the first mobile tour for the 54-year-old footwear brand, which is sold in more than 160 countries, as...

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September 10, 2012

NFL Takes on City’s Retail Row

The NFL last week got New York City retailers and fans to show their team spirit with a Back to Football shopping event held along 34th Street’s retail row. Storefronts showcased NFL apparel and other products and consumers, who were encouraged to wear NFL-licensed gear, participated in activities including the New Era Scavenger Hunt, player...

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September 6, 2012

Trolley Tour Promotes New PBS Series

To promote “Daniel Tiger’s Neighborhood,” a new PBS series aimed at preschoolers, the network is bringing a 40-foot historic trolley to kid-friendly events and locations such as museums and zoos. The trolley is a throwback to “Mr. Rogers Neighborhood,” the iconic series that ran on the network for more than 40 years and is the...

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September 4, 2012

MATS: Big Wheels Keep on Turnin’

You’d expect a trade show for truckers to be larger than life. After all, the trucks are big, so it takes a lot of space to display them. But this year, Navistar’s 78,000-square-foot space at the Mid-America Trucking Show (MATS), which took place March 22 to 24 in Louisville, KY, was four-to-five times its usual...

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