Sandra O’Loughlin, Author at Event Marketer - Page 46 of 117

Author archive for Sandra O’Loughlin

May 28, 2015

Southwest Airlines Hosts Live In-Flight Entertainment

There’s in-flight entertainment and then there is in-flight entertainment the way Southwest Airlines does it—via in-flight experiences that take off in mid-air, literally. Its most recent, a performance this past April by indie rock band the Black Cadillacs to introduce its non-stop service from Dallas to Memphis as part of its Live at 35 program,...

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May 19, 2015

A Robust Event Industry Has Marketers Jockeying For Space

A strong economy and an increase in corporate meetings and conferences have event marketers scrambling to lock in dates and venues much earlier than they have in years past. Convention centers in major cities are booked up as much as five, 10, even 15 years in advance. Key dates are taken and hotel rooms are...

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May 18, 2015

Flash Sampling: Dos Equis’ Twist On Cinco De Mayo

If you were bummed out that Cinco de Mayo fell on a Tuesday this year, you weren’t alone. So was Dos Equis, the Mexican beer brand, which got a jump on the celebration with Dos De Mayo, a campaign that not only offered a play on words but a two-pronged experiential approach that involved on-premise...

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May 16, 2015

How To Stop Busy Consumers In Their Tracks

Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them...

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May 6, 2015

Walgreens Leverages Clown Noses and In-Store Selfies

Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood...

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