Sandra O’Loughlin, Author at Event Marketer - Page 44 of 113

Author archive for Sandra O’Loughlin

March 31, 2015

Amex Promotes Ski Retreats With Airport Lounges

American Express is growing its network of Centurion airport lounges, and to get the word out to its ski-loving cardmembers, the company in March opened a Centurion Lounge pop-up in Deer Valley. The idea behind the installation, which was open from March 6 to 22, was to familiarize cardmembers with the lounges, which are located...

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March 28, 2015

NAIAS 2015: Inside Detroit’s Really Big Show

Dazzling car exhibits at NAIAS 2015 engage the industry, press and public More than 40 new cars were revealed at the North American International Auto Show in Detroit, which opened to the press on Jan. 12 at the Cobo Center. The new models, along with exotic sports cars, pickup trucks and a host of other...

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March 25, 2015

Cover Story: Inside Google’s ‘Material Design’ Makeover

You won’t find it in the Merriam-Webster dictionary, but there’s a certain “Googleyness” to everything Google does. It’s an intrinsic and much sought-after way of doing, being and creating that has made the company so successful, and its events so popular they sell out in a matter of minutes. There may be nowhere more “Googley”...

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March 20, 2015

Audi’s Airport Drive Simulation Takes Travelers To Vail

Travelers and ski buffs passing through Denver International Airport earlier this year couldn’t miss Audi’s Dome of Quattro installation, a set-up that involved two giant geodesic domes, an Audi S3 and a 360-degree virtual drive simulation to Vail. The 16-week experience, which took place in the airport’s central Great Hall, showcased the brand’s ski heritage,...

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March 18, 2015

Johnsonville Targets Commuters With Guerrilla Sampling

Earlier this year, commuters on Atlanta’s MARTA rail system got to try some Johnsonville sausage links on their way to and from work, and Johnsonville got to try out a guerrilla sampling campaign. The four-week pilot program, which was called Next Stop: Johnsonville and began mid-January, marked a departure from its traditional sampling vehicle, the...

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