Sandra O’Loughlin, Author at Event Marketer - Page 44 of 108

Author archive for Sandra O’Loughlin

December 8, 2014

Jamba Juice Takes Sampling into the Workplace

Sampling traditionally takes place at fairs and festivals, train stations and busy street corners. But 13 Jamba Juice stores in Texas, in a bid to educate working consumers about its smoothies and its nearby store locations, from August through October took the sampling event to venues frequently considered off-limits when it comes to marketing—the workplace. “Sometimes...

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December 2, 2014

American Express Open Banks on BootCamps

American Express Open, the arm of American Express that focuses on financial services for small business owners, on Nov. 3 in New York City held the fourth in a series of CEO BootCamps aimed at educating and inspiring female entrepreneurs. The CEO BootCamps, along with Small Business Saturday, are part of a strategy on behalf...

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December 1, 2014

Preview: Three Lessons from Dreamforce 2014

Dreamforce 2014 could have been a nightmare for many conference organizers. The annual confab, sponsored by, the world’s largest provider of CRM software, this year drew more than 150,000 registered attendees, another seven million online viewers, 400-plus customer and partner exhibitors and offered 1,450 live sessions. Keynoters included former Secretary of State Hillary Rodham...

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November 19, 2014

This Air France Event Took a Surprising Turn

Air France on Oct. 24 whisked four lucky people from New York to Paris as part of its Air France Instant Takeoff event held that afternoon in New York City’s Flatiron Plaza—and in a surprise, unplanned move, “married” a third couple on the spot. The promotion was part of a strategy to raise awareness among...

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November 12, 2014

8 Tips for Ensuring Your Event is Safe

Event Security is a hot-button issue for everyone these days. The first family, the royal family, heck, even your own family has no doubt been touched by security concerns at home, school, work or on the road. Event marketers are no exception. From red carpet affairs to county fairs, trade shows to fashion shows, having...

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