Sandra O’Loughlin, Author at Event Marketer - Page 37 of 113

Author archive for Sandra O’Loughlin

August 29, 2015

Behind the Scenes at the Travelers Championship

OK, I’ll admit it. When I signed on earlier this summer to volunteer at the Travelers Championship in Cromwell, CT, I didn’t quite know what I was in for. Anyone ages 16 and older can take part in more than 20 volunteer opportunities, and the golf tournament relies on more than 4,000 volunteers who serve...

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August 26, 2015

Inside Amstel’s Battle of the Burger Food Strategy

It was a hot August night in New York City, but that didn’t deter Event Marketer or the other 2,500 people who showed up at South Street Seaport to eat, drink and mingle at Time Out New York’s Battle of the Burger, which was sponsored by Amstel Light. As the official beer of the event,...

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August 21, 2015

Inside AARP’s Four Content Sharing Strategies

Events and AARP’s media properties go hand-in-hand. As Jason Weinstein, director of national events at AARP, including the association’s annual Life@50+ event and expo, puts it, “We have a dotted-line relationship to our friends at the magazine shop.” Although the events group operates semi-independently of AARP The Magazine, AARP Bulletin and aarp.org, it shares a...

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August 20, 2015

San Fran Targets Commuters with an Earth-Friendly Activation

To raise awareness of its zero waste objectives and connect one-on-one with the city’s residents and visitors, the San Francisco Department of the Environment from July 20 to 22 activated a temporary street-side coffee stand that distributed free coffee to commuters who brought their own cup. The earth-friendly activation effort, dubbed SF Thing To Do,...

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August 14, 2015

An Insider Look at Fast Company’s Magazine Event Strategy

Fast Company is well versed in the value of the live magazine event as a way to bring its pages to life—the publication’s event schedule kicks off in March with the Fast Company Grill at South by Southwest Interactive, continues in May with its L.A. Creativity Counter-Conference and ends in November with its upcoming 20th...

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