Sandra O’Loughlin, Author at Event Marketer - Page 37 of 108

Author archive for Sandra O’Loughlin

May 19, 2015

A Robust Event Industry Has Marketers Jockeying For Space

A strong economy and an increase in corporate meetings and conferences have event marketers scrambling to lock in dates and venues much earlier than they have in years past. Convention centers in major cities are booked up as much as five, 10, even 15 years in advance. Key dates are taken and hotel rooms are...

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May 18, 2015

Flash Sampling: Dos Equis’ Twist On Cinco De Mayo

If you were bummed out that Cinco de Mayo fell on a Tuesday this year, you weren’t alone. So was Dos Equis, the Mexican beer brand, which got a jump on the celebration with Dos De Mayo, a campaign that not only offered a play on words but a two-pronged experiential approach that involved on-premise...

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May 16, 2015

How To Stop Busy Consumers In Their Tracks

Kipling earlier this month brought its Make Happy campaign to New York City, distributing flowers, metro cards, sweet treats and Kipling-branded gifts to busy commuters passing through Herald Square. If its bright pink branded truck wasn’t enough to catch their attention, the friendly brand ambassadors who invited them to stop and share what makes them...

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May 6, 2015

Walgreens Leverages Clown Noses and In-Store Selfies

Walgreens has launched a five-week campaign that has consumers buying and wearing red rubber clown noses then snapping silly selfies for a chance to attend a televised Red Nose Day fundraising event in New York City. NBC will air the three-hour special, which will take place on May 21 and feature comedians, musicians and Hollywood...

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May 1, 2015

Sperry Embarks on a User-Generated Content Adventure

Sperry is on a mission—to refashion itself from a yuppie boat shoe associated with the yachting set into a lifestyle brand more relevant to millennial adventure-seekers, and it is calling on these consumers to help them do it. In March, in conjunction with its 80th anniversary, Sperry launched a year-long, global experiential campaign called the...

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