Sandra O’Loughlin, Author at Event Marketer - Page 35 of 113

Author archive for Sandra O’Loughlin

October 2, 2015

Delta Reimagines College Partnerships

Delta this fall has entered into multi-year agreements with nine colleges that embed the brand into campus experiences that go well beyond traditional stadium signage and will serve as a model for partnerships it has in place with six other universities. On-campus college student ambassadors, one from each of the nine colleges, help integrate the...

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September 30, 2015

Women in Events Share Their Must-Have Career Skills

Now, more than ever, it is imperative for women to prove their value as event marketers in the marketplace. They need to think beyond traditional event tactics and become more strategic. They need to be able to prove the ROI on the events they execute. In short, they need to think like marketers. Following is...

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September 28, 2015

How a Skincare Brand Capitalized on Fashion Week

Big name brands have always been associated with New York Fashion Week, which this year took place Sept. 10 to 17. There’s title sponsor Mercedes-Benz, along with this year’s lead partners Lexus, Maybelline New York, TRESemmé, Intel, DHL and more. But smaller, up-and-coming brands can capitalize on the excitement surrounding fashion week, too. Case in...

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September 23, 2015

How Changes in Event Marketing Affect Women

There was a time when event marketers were considered glorified party planners. Heck, you planned your daughter’s wedding. You’re qualified to organize your company’s annual shareholder meeting, correct? That may have been the case a few decades ago, but as experiential marketing has proven its value in terms of ROI, lead generation and boosting the...

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September 22, 2015

Inside Essence Festival: Big Brands, Big Experiences

What started 20 years ago as an anniversary event for Essence magazine has grown to attract a half a million annual attendees Essence Festival has been called many things—the Super Bowl for African-American Women, a mecca of African-American culture, a party with a purpose. After spending two days in New Orleans at this celebration of...

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