Sandra O’Loughlin, Author at Event Marketer - Page 35 of 117

Author archive for Sandra O’Loughlin

January 12, 2016

Bridgestone’s Winter Classic Focuses on Fans

As seven-year presenting sponsor of the Bridgestone Winter Classic, the tire manufacturer has created a successful platform to build brand awareness and fan engagement, influence consumer purchase decisions and capture data for follow-up. The Winter Classic pits two popular hockey teams in an outdoor matchup on New Year’s Day and, along with fan activations at...

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January 8, 2016

Take a Tour of the Jack Daniel’s Motel No. 7

Jack Daniel’s Motel No. 7 pop-up tour, which took place in a converted Brooklyn warehouse over two nights in November, delivered a sensory extravaganza that immersed attendees in an experience inspired by the brand’s link to pop culture and the motel’s role in the rock star’s journey. It combined rockin’ music, alluring characters and an...

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January 5, 2016

Q&A: Inside the Oracle Brand with Francisco Delgadillo

Francisco Delgadillo, vp and executive creative director at Oracle, knows a thing or two about branding. He began his career as an intern at Adobe where he worked on in-application features and marketing for Adobe Illustrator 6.0, then served as founding art director of The San Jose Mercury News’ Nuevo Mondo weekly. At Oracle, he...

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December 16, 2015

GitHub Universe Adds a Tactile Vibe to its User Conference

When it comes to technology conferences, with their thousands of attendees, hundreds of sessions and A-list entertainment, the mantra is usually go big or go home. But smaller tech conferences, like GitHub Universe, which took place for the first time over two days this fall in San Francisco, are growing in number. GitHub, the software...

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December 8, 2015

Ford’s College Ambassador Challenge Picks up Steam

The Ford College Ambassador Challenge, which wrapped in November and is in the voting phase to determine the winning team, this year saw a big uptick in applications from students who wanted to participate. Why? The chance to snag $500 and a trip to Ford’s Dearborn, MI, headquarters for a networking session with Ford executives...

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