Sandra O’Loughlin, Author at Event Marketer - Page 17 of 117

Author archive for Sandra O’Loughlin

February 21, 2017

Acura Uses Biometrics for its ‘Mood Roads’ Activation at Sundance

Not all of the excitement at Sundance this year took place on the film festival’s movie screens. Acura, a seven-year Sundance sponsor, returned to the Festival Village with an activation that leveraged VR and brain wave technology to engage fans in a personalized NSX supercar experience. The 90-second engagement, dubbed Mood Roads, created a one-of-a-kind...

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February 17, 2017

What Women Want: Amazon Studios Targets Female Viewers With Drybars and Speakeasies

To raise awareness among women for its new streaming mini-series, “Z: The Beginning of Everything,” Amazon Studios created ’20s-inspired experiences in two spots where women can often be found—select Drybar salons and upscale Prohibition-style speakeasies in Los Angeles and New York City. Held on days leading up to and after the series’ Jan. 27 debut,...

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February 16, 2017

Disorder in the House: Meeting Trends for 2017

Fasten your seatbelts, friends. This year will be full of disruptions for the event marketing industry. At least that’s the message Michael Dominguez, chief sales officer at MGM Resorts International, delivered to attendees in his keynote address at the 5th Annual Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in...

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February 13, 2017

Six Insights on What Attendees Want from Medical Meetings

A session at the 5th Annual Global Pharmaceutical and Medical Meetings Summit, which took place Jan. 31 to Feb. 2 in Philadelphia, offered some pointers on trends in audience engagement that may be relevant to conference planners in any field. The session highlighted the results of a survey administered by Ashfield Meetings & Events, Ivyland, PA,...

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