Sandra O’Loughlin, Author at Event Marketer - Page 17 of 113

Author archive for Sandra O’Loughlin

November 22, 2016

Words of Wisdom from Adobe MAX Keynoters

The Thursday morning keynote at AdobeMAX, which took place Nov. 2-4 in San Diego, featured a quartet of speakers who addressed the themes of inspiration, creativity and community, concepts that threaded throughout the conference.

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November 14, 2016

Content: High-Tech Ideas from the Future of StoryTelling Fest

The Future of StoryTelling Fest filled the expansive reaches of New York City’s Africa Center from Oct. 7-9 with “something between a tech exhibit and a film festival, an amusement park and an arcade.” At least that’s how FoST Fest founder Charles Melcher described the event. Virtual, augmented and mixed reality experiences, along with demos...

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November 11, 2016

Three Lessons From LG on Creating a Killer Launch Event

LG on Oct. 6 launched its LG SIGNATURE line of high-end appliances at a press event in New York City’s Rockefeller Center that was as well crafted as the products themselves. A “see-through” pop-up gallery and a roster of brand ambassadors from the fields of fashion, culinary, art and dance combined with the iconic New...

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November 9, 2016

Proprietary Event Strategies: CLIF Bar’s ‘Crazy’ Obstacle Course

CLIF Bar describes the CLIF Bar CykelScramble bicycle relay race as “four people, one bike, a half-mile crazy obstacle course and a festival,” and that pretty much sums it up. The proprietary CLIF Bar event (pronounced “seek-kel scramble”), took place on Sept. 24, for the second year in a row at Marin County Fairgrounds, 20...

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