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B-to-C EventsInside the End of KidsFest, and What LEGO Has in Store Next
Put yourself in Vince Rubino’s shoes. You’ve got a program that’s been running for seven years. One that’s attracted more than a million attendees across 30 cities in the U.S. and Canada.
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B-to-C EventsPhoto Tour: Mountain Dew’s Courtside HQ Activation at NBA All-Star Weekend
A highlight of this year’s NBA All-Star Weekend, which took place Feb. 17-19 in New Orleans, had to be Mountain Dew’s Courtside HQ experience. The three-day event began on Friday night with a private party then opened to the public on Saturday and Sunday with interactive engagements and free programming, including djs, athlete appearances, style […]
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Editor's PicksWhy Chobani is Counting on Experiential to Grow its Business
Peter McGuinness has a lot on his plate—and we're not just talking about the savory yogurt he's enjoying at New York City's Chobani Cafe.
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B-to-C EventsBen & Jerry’s Giant Cereal Bowl Stunt Makes a Splash in New York City
Ice cream brand Ben & Jerry’s on March 7, which happened to be National Cereal Day, created a splash of sorts with a pop-up stunt in New York City’s Grand Central Terminal. The idea was to promote its new lineup of Cereal Splashback flavors—Fruit Loot, Frozen Flakes and Cocoa Loco, which are inspired by the […]
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B-to-B EventsVirtual Reality Takes Dermatologists Through Teen Skincare Worries
Most people think of virtual reality as an entertainment platform, but Aqua Pharmaceuticals’ virtual reality experience at the American Academy of Dermatology annual meeting in March had an educational goal. In this case, the specialty dermatology company reminded physicians what it’s like to be a teenager with compromised skin on high school photo day. The […]