Author archive for Sandra O’Loughlin
Kick up Your Heels With the Most Memorable Brand Activations at CMA Fest
When it comes to country music, it just doesn’t get much bigger than CMA Fest. It’s been called the Super Bowl of country music and compared to Mardi Gras. However you describe it, for four days in June, CMA’s hometown of Nashville becomes a country music mecca—a place where fans get their cowboy on as...
Three Lessons in Launch Events From Perrier’s Pop-Up
Nestlé Waters’ Adaora Ugokwe, who handles activations for Perrier and S.Pellegrino, has some advice for event marketers looking to pull off a successful launch event. And she should know. The Perrier Flavor Studio, a pop-up event held in New York City July 12-16 to increase awareness for Perrier’s sparkling flavors and to launch two new...
Summer of Mars Experience Tour Targets the Next Generation of Space Explorers
In celebration of the 20-year anniversary of the Pathfinder landing on the “Red Planet,” the Kennedy Space Center has launched the Summer of Mars Experience Tour, which in July and August is traveling along the East Coast with a Mars Rover concept vehicle and high-tech interactives. The tour ties in with the Summer of Mars...
How S.Pellegrino Elevated Culinary Events by Mining Foodies’ Social Media
S.Pellegrino on June 29 and 30 hosted culinary events on New York City’s Pier 46 to celebrate the 2017 edition of its Taste Guide, an online destination that explores U.S. cities through the eyes of chefs and local food experts. While the tasting menu featured dishes such as ceviche, avocado sushi and beef tartare, through...