Kenneth Briodagh

  • Social Media Top Tip: Recommendations

    In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. Why do people buy? And what will make consumers think of your brand first when making a purchase? These are […]

  • How To Build A Movement: Lessons From Burning Man

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] It started as one of the most obscure underground events. You only knew about it in the ’80s if you heard about it from someone who’d been there. Now, almost 30 years after the first Burning Man, more than 60,000 people of all ages and demographics pour into the […]

  • Social Media Top Tip: Algorithms

    In this monthly series, EM brings you tips and tricks from pros and experts who eat social media marketing for breakfast. So eat up, and check us out on Twitter @eventmarketer and Facebook.com/eventmarketer for more. This month, we’re going to talk about viral content, and how to better the chances that your brand’s photos and […]

  • Cover Story: Inside Syfy Channel’s Rule-Breaking Rebrand

    [box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] From the October issue—When the Sci Fi Channel became Syfy in 2009, people went bananas. From the mainstream media to the social networks, opinions raged and insults flew. Why did they spell it that way? Was it really necessary to change it? And why, for the love of Spock, […]

  • EventTech 411: Sponsorship Technology

    Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]