Kenneth Briodagh

Every conversation in the event marketing industry eventually comes around to technology. You want to know what tools are out there to make your jobs easier, make your programs more successful and most crucially, make your target consumers love you the most. We have heard your clarion calls for help and now, with this monthly […]

[box type=”coloured” pb_margin_bottom=”no” width=”1/1″ el_position=”first last”] The bone-chilling cold of the polar vortex didn’t stop legions of football fans from descending into the far reaches of Manhattan to celebrate this year’s Super Bowl festivities. EM editors threw on their warmest thermal underwear and joined the masses to bring you coverage of the best activations on […]

Lexus Italy needed a new commercial to introduce its new IS Hybrid model to a tough Italian market. Instead, the brand got way more than it bargained for, and ended up with an event program that is now set to travel Europe. But let’s back up. The program, “Trace Your Road,” brought 10 of the […]

IFC has been a sponsor of the South by Southwest Film, Music and Interactive Festival for several years, but for the first time, it’s diving into the Music end of the pool. From March 12 to 14, the channel took over Austin’s Palm Park, right next to the Convention Center, with its IFC Fairgrounds activation—a […]

The idea that you can crowdsource the city of the future is a pretty compelling one. And the organizers of the popular TED conferences thought so, too. So much so that they awarded their 2012 TED Prize (a $1 million award given for “a creative and bold vision to spark global change”) not to an […]