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PerformanceKey Takeaways From the mdg Event Industry Trend Report
What does strong event performance look like in 2026? According to the just-released MDG Event Industry Trend Report, Why Events Must Prove Their Value in 2026 and Beyond, “Events are no longer judged by scale, but by value.”
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PerformanceExpert Insights on How to Fortify Your Event Performance Recap
Storytelling is an important part of every successful event. But the post-event story you tell your executives is just as critical.
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PerformanceFive Ways to Elevate the Way You Measure Engagement at Your Events
Research shows that on-site engagement is the second most important metric being tracked and measured among both b-to-b and b-to-c event marketers.
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PerformanceEvent Measurement Tech Spotlight: An Update on Beacons
Successful event measurement practices are selective about what they track and measure.
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PerformanceEngagement: How to Make a ‘Soft’ Event Marketing Performance Metric ‘Serious’
Event marketers are often accused of dealing in “soft” marketing metrics. Indeed, sometimes the magic of the moments created at live events are tough to quantify. “We’ve all been there,” says Jon Wolff, senior global events manager, solutions and services group at Lenovo. “You pull off an incredible event, the energy was electric, attendees were […]