Author archive for Event Marketer

June 18, 2026

2026 It List: Intersport Case Study

CAMPAIGN: Rao’s at the Ryder Cup CLIENT: PGA of America AGENCY: Intersport Creating the Most Sought-After Reservation in Sports Redefining Hospitality at One of Sports’ Biggest Events Intersport earned its reputation by creating sensational experiences that intersect sports, entertainment and culture. Last year, the agency delivered one of its most buzzworthy activations yet: Rao’s at...

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June 18, 2026

2026 It List: Q&A With DesignScene

The Cannes Lions Festival of Creativity is about to go live, what does the Festival reveal about the future of experiential marketing? Cannes Lions is one of the best indicators of where experiential marketing is heading. Every year competition for attention gets tougher. The activations that people remember are the ones with a genuine understanding...

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June 18, 2026

2026 Fab 50: Hamilton Case Study

CAMPAIGN:  Elanco Animal Health at VMX 2026 CLIENT: Elanco Animal Health FABRICATOR: Hamilton Hamilton Brings Elanco’s ‘Go Beyond’ Vision to Life Elanco, a global leader in animal health, and their marketing agency, MERGE, partnered with Hamilton for VMX 2026 with the goal of reimagining what it means to “Go Beyond”. The experience needed to move...

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June 18, 2026

2026 It List: Inside Invision

Hi! We’re Invision and we help brands Own every moment.   We’re an insights and creative-lead experiential marketing agency that creates bold, high-impact experiences that draw people in and inspire action, whether it’s in person, online, or anywhere in between. We understand the power of moments. That every event, every campaign, is made up of...

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June 18, 2026

2026 It List: Inside Spiro

You’re Measuring the Wrong Thing Brand marketers often call it Brand Love. We call it Brand Gravity™. Different language, but with the same ambition: Create experiences people don’t just attend, but choose to come back to. Our industry has become incredibly good at measuring attention; attendance, impressions, reach, views, engagement. And those metrics matter, as...

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