Dan Hanover

As founding editor of Event Marketer and Event Design magazines, Dan is one of the leading voices and a trusted resource within the event marketing community. Dan has an extensive background in covering the marketing and event field, having held senior editorial positions at PROMO Magazine and Sales & Marketing Management prior to founding Event Marketer and Event Design.
  • B-to-C Events

    BMW Floats a Winner

    With a location that you almost missed, BMW’s 8,500-sq.-ft. floating brand pavilion scores high on both design innovation and experience. The gigantic, eye-popping branded barge, which floats on the Waterworks River in front of the Olympic Stadium and Aquatics Center, boasts a huge LED strip across its front center section while water from the river beneath flows down its sides.



  • B-to-C Events

    London Olympics: Coke Moves to the Beat

    Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).

  • Bell Blue Lounge
    B-to-C Events

    Lord of the Rings

    The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968 Games. They rented planes and did air reconnaissance, then put on their warmest boots and walked the terrain. They eventually selected London Mountain, a massive summit located high above Alta Lake some 70 miles north of Vancouver. London was renamed in honor of the local alpine marmot, which “whistles” when it communicates—and Whistler was officially born.

  • B-to-C Events

    Bell Canada Motion Detection Kiosks

    Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within a few inches, the screen displayed a demo of how to activate one of three videos by holding your hand above sensors embedded into the top of the kiosk.

  • B-to-C Events

    General Motors Shifts into Drive at Olympics

    General Motors Canada is using the Winter Olympics to show off its full fleet, promote the upcoming launch of the eco-friendly Volt and drive leads. The automotive sponsor (associated with the Games since 1976) is using a combination of mass blitz and targeted touches to both blanket Vancouver and drive test-drives. The company, which donated some 4,600 vehicles to the Games (a mix of fuel-efficient makes and alternative fuel models), was instantly ubiquitous on the streets of Vancouver—there seemed to be more GM vehicles at the airport than there were taxis.