Author archive for Dan Hanover
BMW Floats a Winner
With a location that you almost missed, BMW’s 8,500-sq.-ft. floating brand pavilion scores high on both design innovation and experience. The gigantic, eye-popping branded barge, which floats on the Waterworks River in front of the Olympic Stadium and Aquatics Center, boasts a huge LED strip across its front center section while water from the river...
London Olympics: Coke Moves to the Beat
Global sponsorship activation is not for everyone, as evidenced by a few of the London 2012 sponsors that tried to make some noise, but, well, just didn’t (are you kidding us, Panasonic?).
Lord of the Rings
The dream started in 1960, when a group of ski-loving Canadian businessmen returned from the Winter Olympics in Squaw Valley, CA, with an idea: Develop a ski destination in British Columbia to host the 1968 Games. They rented planes and did air reconnaissance, then put on their warmest boots and walked the terrain. They eventually...
Bell Canada Motion Detection Kiosks
Bell Canada’s consumer experience, dubbed the Ice Cube, leveraged gesture-based technology across its dozen or so video kiosks. Sensors detected somebody approaching and converted the screen to a Bell Canada logo. Once guests got within a few inches, the screen displayed a demo of how to activate one of three videos by holding your hand...