U.S. Cellular recently wrapped a five-month consumer experience called Better in OKC that went live at all 41 regular-season Oklahoma City Thunder home basketball games at the Chesapeake Energy Arena. The program ran from November through April 17.
The experience was staffed with a field manager and brand ambassadors who guided fans through activities such as the Digital Fan Fanatics photo op. Consumers stepped up to one of two stations where they registered and took photos of themselves, then digitally added pre-loaded icons and graphics by dragging them into place. The photos were delivered digitally and could be posted by users to social media channels.
Fans could also wave an NFC-enabled Samsung Galaxy S III over a Samsung Tec Tile to win prizes such as wrist sweatbands, key chains or signed Russell Westbrook mini-basketballs. At a game called Baller Beats, they could dribble basketballs to music while standing in front of a video screen that displayed their moves. Fans registered for Game Day rewards to receive points for each Oklahoma City win and entered a sweepstakes to win the grand prize of a $1,000 team store gift card.
A U.S. cellular store associate was on hand to help customers troubleshoot their devices, provide information about prices and plans and check accounts via a laptop computer. Fans could also interact with devices in a demo area.
“Through our partnership with the Oklahoma City Thunder, we are always looking for ways to enhance the fan experience and create traditions for families and friends attending the games,” Shelly Pluta, senior director of customer experience marketing for U.S. Cellular, told Buzz. “We wanted to provide fun and interactive activities at the arena to reward fans for their loyalty and support.” Agency: JAY Advertising, Rochester, NY.