ShowTec Archives - Event Marketer

ShowTec Archives - Event Marketer

October 27, 2015

Qualcomm Activates a 360-degree Projection Event

Qualcomm’s VP and Above Meeting doesn’t have the catchiest working title, but thanks to a clever theme this year—“Cause An Effect”—and a killer 360-degree projection strategy, the meeting made the necessary impact. The goal for the event was to increase communication and collaboration among Qualcomm’s upper management. To facilitate that objective, the company ditched the...

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October 23, 2015

Disney Projects ‘Monsters Inc.’ Onto Epcot Center

Tapping into the excitement around the June release of “Monsters University,” the long-awaited prequel to its hit movie “Monsters Inc.,” Disney this year celebrated its “Monstrous Summer.” The summer was full of monster-themed events, but the kickoff “Eyenouncement” was without question the biggest of them all. The objectives were simple—p.r. and awareness—but the execution was...

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