Ogilvy & Mather Archives - Event Marketer

Ogilvy & Mather Archives - Event Marketer

December 16, 2015

Coca-Cola’s Drinkable Billboard Samples to the Masses

There are the billboards that one sees off in the distance while driving down the highway, and then there is this billboard—one that dispenses fresh, bubbly Coke Zero to masses of Millennials captivated by the 10-foot-high bottle and 4,500-foot-long straw filled with the caramel-colored liquid. The billboard, which debuted at the 2015 NCAA Final Four...

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December 15, 2015

Holiday Inn Express Serves Up Pancake Selfies on Tour

The only thing better than getting your hands on a stack of hot pancakes drizzled in maple syrup is getting your hands on those pancakes fast. Holiday Inn Express got the word out about its one-touch, one-minute pancake machines with a mobile campaign that turned its signature pancakes into signature portraits. The five-week Pancake Selfie...

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