Henry V Archives - Page 2 of 2 - Event Marketer
Freightliner Takes Journalists on a Whirlwind Road Trip
DaimlerChrysler executive management brought members of the European press corps to Portland, OR, to demonstrate and celebrate the fruits of a 25-year partnership with Freightliner. The primary objective was to create an impressive, buzzworthy event that exemplified the ultimate U.S. truck industry experience. Journalists entered a working Freightliner warehouse that had been transformed into an...
Adidas Boost Launch Highlights Shoe Technology
To tell an impactful story of its new shoe technology, the Boost product launch utilized five 53-foot semi-trucks filled with staging, A/V, graphics and interactive assets. The event completely transformed New York City’s Javits Center into a series of experience stations that conveyed its advantages over traditional materials used in running shoes. The branded space...