Events in Motion Archives - Event Marketer

Events in Motion Archives - Event Marketer

December 22, 2015

Kodak Sales Spike During and After Six-Month Tour

To educate active mothers and tech-savvy families about how much fun it is to use its products, Eastman Kodak hit the road for six months June 2008 with its Inspiration Tour. The 4,000-square-foot modular tent structure (moved via two 53-foot tractor-trailers) featured three display areas: one to take photos in partner-branded environments, one to print...

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