wearables Archives - Event Marketer

Posts tagged with ‘wearables’

September 28, 2018

Sports Sponsorship Q&A: How American Express Keeps it Fresh at the US Open

American Express has been partnering with the USTA-owned US Open tennis tournament for a quarter of a century. And yet somehow, year after year, the brand continues to produce activations that delight—and comfortably cool off—consumers throughout the event’s two-week run. Its secret? Creating a program with a sound, strategic foundation informed by the latest trends...

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September 26, 2018

American Express Aces the 2018 US Open with AR, Lounges and a Wearable

Amid the throngs of tennis fanatics, scorching temperatures and epic lines at the 2018 US Open, Aug. 27 to Sept. 9 in Queens, NY, a refuge awaited fans and cardmembers alike at the American Express Fan Experience. For 25 years, the financial services giant has partnered with the USTA to deliver exclusive cardmember benefits and...

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May 30, 2018

EventTech 411: Wearable Smart Badges

From the creators of EventTech, the industry’s largest learning lab on event technology and live events, we bring you EventTech 411, our periodic roundup of effective event technologies. In this installation, we take a look at the smart badge market. As wearable technology continues to advance, a growing number of event marketers are leveraging the latest...

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May 25, 2017

Association of Equipment Manufacturers Constructs a Presence at its CONEXPO-CON/AGG Trade Show

For the first time, the Association of Equipment Manufacturers (AEM) exhibited at its own show, CONEXPO-CON/AGG, the international trade show for the construction industries. The 75,000-square-foot Tech Experience, activated in Silver Lot 3 under the monorail at the Las Vegas Convention Center, March 7-11, was designed to shift the perception of CONEXPO-CON/AGG as an “equipment show”...

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May 18, 2017

Inside ‘Intelligent Events’: Measurement, Wearables and Personalization

In this, the Internet of Things era of smartphones, smart homes, smart cars and smart everything, event marketing has gotten smarter, too. Savvy event marketers of all stripes, from automotive to retail, banking to beverage, are incorporating virtual reality, biometrics, wearables and more into engagements. The result: events that are more personal, measurable and relevant...

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