Posts tagged with ‘sports sponsorship’
American Express Puts Merchants Center Court at Dub Nation Watch Party
American Express, in the fourth and final of its All for Dub Nation Watch Parties this season, put its merchant partners—rather than cardmembers—front and center at a gathering on San Francisco’s Pier 35 on The Embarcadero to cheer on the Golden State Warriors as they defeated the New Orleans Pelicans. As official card of the...
Sports Sponsors Score With Digital Activations
From 24-hour coverage, to fantasy leagues, to apps and second screen, actually watching a game makes up just one slice of a fan’s experience with his or her favorite sport.
How Buick Engaged Fans at the NCAA Final Four Tournament
To capture the attention of younger and affluent audiences, Buick activated several experiences designed to entertain and eliminate pain points for fans at the NCAA Men’s Final Four college basketball tournament, March 31 to April 3 in Phoenix, AZ. The program included a large-scale activation at Fan Fest and a city-wide Grab-A-Buick ride program. It...
U.S. Cellular Elevates Engagement with Brewers Fans On and Off the Field
U.S. Cellular has stepped up to the plate in its 10th year as official wireless provider of the Milwaukee Brewers with new fan engagements at its U.S. Cellular Power Playground activation and a microsite, uscellularbrewersperks.com, that rewards customers with incentives throughout this year’s baseball season. A smaller version of the Power Playground will bring the...