Tag: social media strategy
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B-to-C EventsWhy Claritin Invited Consumers to Race Go-karts with Allergy Sufferer Frankie Muniz
Operating heavy machinery while on certain medications is a huge no-no, so Bayer wanted to reinforce the value of Claritin’s non-drowsy allergy formula by running a go-kart track at Seaport Square in New York City.
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B-to-B EventsNew-era Networking: Tips for Making the Most of In-person and Online Connections
Live experiences may be back, but when it comes to the social and interpersonal aspects of the job, many industry professionals find themselves in a state of transition.
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B-to-B EventsQ&A: Meta’s Global Experiential Lead on the 2023 Cannes Lions Reels SuperStudio
“We’re still committed—I think even more so—to bringing back in-person experiences. Moving forward, ‘hybrid’ would be the word. The intention for the metaverse is to try to be expansive, and that means breaking down barriers and merging or blurring the lines between VR, AR and IRL. You need people to do that. People are always, […]
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B-to-C EventsGrand Ex 2023: Reddit and Giant Spoon Score the Campaign of the Year with ‘Find Your People’
Every second, an average of two people ask Reddit communities for a recommendation, and receive an average of seven personalized responses in return. Therein lies the brand’s point of difference.
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B-to-C EventsOnline Activewear Brand POPFLEX Launches its First-ever Pop-up Shop Experience
In the absence of storefronts and capturing passersby, e-commerce brands rely heavily on social media influencers. But keeping a social media community engaged and loyal in this competitive space is driving online retailers like activewear brand POPFLEX to explore experiential marketing. POPFLEX’s first-ever pop-up, Cloud Playground, in December hosted invited influencers (with followers ranging from […]