Tag: retail activation
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B-to-C EventsFor These Brick-and-Mortar Retailers, Experiential Marketing is a Path Forward
Brick-and-mortar retail stores took a serious hit during the pandemic as consumers turned to online shopping as a preferred—and safer—alternative. But as vaccinations continue to roll out and consumers become more comfortable with the idea of in-person shopping, savvy brands are embracing experiential retail as a way to entice customers back into their footprints, and […]
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B-to-C EventsRetail Blitz: Nickelodeon’s ‘Sunny Day’ Activation for Kids Hits Walmart Stores
To support the launch of a product line surrounding its “Sunny Day” TV series, Nickelodeon took a bright, interactive activation on tour that hit 50 Walmart stores May through August, where the products were being sold exclusively. The effort, a sales-driver and awareness play, kicked off at the Bentonville Film Festival May 1 in Bentonville, […]
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B-to-C EventsL.L. Bean’s Holiday Installation Brightens Retail Activity
November and December are the most important sales months of the calendar year, and L.L. Bean knows it. The Freeport, ME-based retailer during the fourth quarter becomes a veritable hub of activity, with more than 500,000 consumers passing through its doors during the final six weeks of each year. This season, from Nov. 18 to […]