Posts tagged with ‘retail activation’
Event Profs Weigh in on the Biggest EuroShop 2026 Trends
From a flipped mountain to a fruit Eiffel Tower to floating carts, EuroShop once again lived up to its claim as the “Global Retail Festival,” welcoming more than 81,000 visitors from 141 countries and 1,840 exhibitors representing 61 nations from Feb. 18-22, in Düsseldorf, Germany. Held every three years, the trade show has become a...
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s...
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
The Brief: Rowboat Rides and Golden Strolls
This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.