Posts tagged with ‘retail activation’
Talking Shop: Seven Exhibit Trends Spotted at NRF 2026
Upon arriving at NRF 2026, the exterior of the first booth we encountered said it all: “Lead with experience.” It was a message from Toshiba that was widely shared by exhibitors and panelists across Retail’s Big Show, as retailers grapple with balancing human connection and the proliferation of AI. Held Jan. 11-13 at New York’s...
The Brief: Farmer’s Barkets and Hair Monsters
This week’s hot takes on hot topics in experiential marketing cover Farmer’s Barkets, Pizza Plazas and Hair Monsters.
The Brief: Rowboat Rides and Golden Strolls
This week’s hot takes on hot topics in experiential marketing cover romantic rowboat rides, college glow-up campaigns and “Golden Bachelor” walking tours.
Storytelling and Sponsorship: Four Ways AT&T’s Retail Activation Scored During NBA Draft Week
From the NBA to MLS to the NCAA, AT&T anchors its sports sponsorship and athlete partnership strategies in its philosophy of “connecting people to greater possibility.” So when brand partner and hoops superstar Cooper Flagg was expected to be the No. 1 overall pick in the 2025 NBA Draft (spoiler alert—he was), the company celebrated...