Posts tagged with ‘Q&A’
2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events
The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics...
Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura's 16th annual experiential program at the 2026 Sundance Film Festival
Author Q&A: Dissecting Charles Melcher’s ‘The Future of Storytelling’
The explosion of immersive entertainment experiences just might be the hottest industry topic of 2025—look no further than our fall cover story. And in November, right on cue, author and brand marketing veteran Charles Melcher published “The Future of Storytelling: How Immersive Experiences Are Transforming Our World” (Artisan Books). Over the span of 320 pages,...
Duocon 2025: Duolingo Shares Six Insights on Hosting a Modern Virtual Event
Duolingo has produced its digital Duocon forum since 2019, but virtual events have seen a major overhaul since pre-pandemic times. These days, presentations are shorter, avenues for audience interaction are robust, and content is visually striking. So on Sept. 16, we tuned in to Duocon 2025 to find out how the brand (and pop culture...