Posts tagged with ‘Q&A’
10 Minutes With… Debra E. Smith, Conferences and Events Manager at Elanco Animal Health
For VMX 2025, the premier veterinary conference, Elanco wanted to reinforce its position as a global innovator in animal health with a multi-exhibit experience that showcased new products and connected with veterinary professionals in personalized, memorable ways. Designed for education and engagement, the 50×60-foot corporate exhibit featured product-focused zones with hands-on engagements and custom workstations,...
Q&A: Sonic’s CMO Talks Tapping into the X Games Fanbase and Standing out as a Sponsor
Popping up a larger-than-life Sonic cup in the middle of a skate park at X Games Ventura 2024 was pretty memorable for a first-time sponsorship, so when the brand returned this summer as presenting partner of X Games Salt Lake City 2025, June 27-29, it arrived with a few upgrades. Of course, the fully branded...
Executive Q&A: Daiya CMO John Kelly Talks Nostalgia Marketing and Dairy-free Sampling
Daiya, a dairy-free cheese foods brand, has put its own spin on FOMO (fear of missing out), introducing consumers to FOMOO (fear of missing out on dairy). And no one missed out more than those who didn’t get into Crustbuster, Daiya’s retro-inspired pizza rental store at SoHo’s Upside Pizza on Jan. 24. More than 500...
Q&A: How Bosch Recreated a Hands-on Work Site at World of Concrete 2025
World of Concrete, the annual trade show for the concrete construction and masonry industries, brought over 57,000 attendees to the Las Vegas Convention Center, Jan. 20-23. While there was plenty of innovation inside, the hottest action was taking place outside, where brands let attendees get hands-on with the latest power tools and technology—full-blast mode. EM...