Posts tagged with ‘Q&A’
Olympics Q&A: Michelob Ultra, USA Hockey and Home-Turf Events Worthy of Gold
How the Team USA sponsor harnessed hockey fever across watch parties, exhibitions and a ‘Run Back the Miracle’ showcase For passionate sports fans, the past is as important as the present. That storytelling opportunity inspired an Olympic Winter Games experiential campaign here on home turf for sponsor Michelob Ultra that featured custom content, nostalgic venues...
10 Minutes With… Todd Fairbairn, Head of Marketing and Brand at Emotiv Mobility
“The future is not just what gets imagined. It is what can be built, powered, and scaled,” was the message of Emotiv Mobility, a logistics and manufacturing services provider specializing in sustainable transportation and supply chain integration, at CES 2026. The brand made its official debut at the global event with a 4,000-square-foot exhibit—its first...
2026 Perspectives: Brand Marketers Share What’s New, Next and ‘No Thanks’ in B-to-B Events
The class of veteran brand marketers serving as our Experiential Marketing Summit Advisory Board members are some of the industry’s most respected practitioners, and their collective expertise runs the gamut. So with the new year chugging ahead at full steam and events on a continued upward trajectory, we asked the board to share which tactics...
Watch: How Acura is Activating at Sundance Film Festival’s Final Year in Park City
Inside Acura's 16th annual experiential program at the 2026 Sundance Film Festival